Kriser’s, a multi-unit retailer specializing in natural pet food, supplies and grooming, is raising funds to enable Wings of Rescue to save planeloads of pets from overcrowded shelters.

Wings of Rescue is a non-profit organization that has safely airlifted nearly 19,000 pets out of communities and regional shelters where they face potential euthanasia necessitated by overcrowding and a lack of adoptive homes. The pets are transported efficiently by flight, without stops or overnights in trucks or vans, to regions with the capacity to care for and adopt out these shelter pets. “From the moment I saw the hopeful eyes of a pet boarding its Wings of Rescue flight, I knew we had to get involved in making these miracles happen, in keeping with our mission of helping pets live happier, healthier lives, naturally,” said Brad Kriser, founder and CEO of Kriser’s Natural Pet. “We’ve challenged ourselves to measure success by the planeload, and we’re committed to helping save and rehome as many furry friends as possible. Our Pack and our extended customer family are thrilled to help make dreams come true for these pets.”

How it Works

Throughout the month of May, Kriser’s will ask customers to round-up their transactions to the nearest whole dollar, with 100% of those round-up proceeds going to Wings of Rescue. In addition, the entire Kriser’s team will raise additional funds via an online drive at http://crowdrise.com/krisers-natural-pet. “We are proud to partner with a company like Kriser’s whose mission of helping pets aligns so well with our own,” said Yehuda Netanel, founder of Wings of Rescue. “Our vision is that all animals have a chance at finding a loving family and home no matter how difficult the logistics, en route to eliminating the need for euthanasia because of overcrowding. Kriser’s support will to make that vision a reality for many pets.”

A Healthy Second Chance

Kriser’s has also partnered with “Kriser’s Approved” brand The Honest Kitchen to get these pets’ new lives started off on the right paw, and will provide a box of its dehydrated human grade pet food to each family that adopts a Wings of Rescue Animal through the Kriser’s initiative. “As passionate pet lovers ourselves, we’re excited to do what we can to not only help rescue these animals from over-crowded shelters, but also to help get their new lives started out properly with a natural, healthy whole food diet,” said Lucy Postins, founder and CEO of The Honest Kitchen.

Want to Help?

Wings of Rescue is a 501(c)3 of volunteer pilots conducting on-going, life-saving sustainable airlifts that have saved many high-risk shelter pets. Each flight costs thousands to execute and Wings of Rescue relies solely on donations to pay for the cost of each rescue flight. To donate, please visit http://www.wingsofrescue.org or http://crowdrise.com/krisers-natural-pet.